99Design
01
Component Library:
Design
&
Build
Slected works 2025
99Design
#
Operational Design
Strategize
&
Execute
收录在不鸽/以陌（语音社交app）做的视觉页面，常驻活动/周更or月更电台活动/线下宣发物料/IP表情包延展等。
(what)
Wedding Wars" is a recurring event where users earn Affection Points through daily tasks, virtual gifts, and wedding ceremonies to become "Best Couple". It features PK leaderboards, limited-time packs, and live weddings.
(Project Goals)
To boost users' willingness to pay and strengthen social engagement. The event aims to become a core pillar for both monetization and user retention on the platform.
Client
xianyu youxi
my role
DESIGNER
date
2023
#01
本项目将品牌 IP「陌崽」进行性格化拆解，创作出满足日常社交场景的系列表情包并上架微信商店。 设计的核心在于将 IP 融入用户对话：通过增加情绪表达，拉近品牌与用户的距离；同时为运营侧提供一套可复用的视觉素材库。
ip
Extension
design
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
War of
the
Weddings
为提升用户付费意愿与社交粘性，平台推出常驻营收活动“结婚大作战”。用户通过完成每日任务、互赠限定礼物、参与婚礼庆典等行为积累“心动值”，最终角逐“最佳情侣”称号。活动融合了双人PK榜、限时礼包、婚礼直播间等玩法，成为平台核心营收与留存活动之一。
(what)
Wedding Wars" is a recurring event where users earn Affection Points through daily tasks, virtual gifts, and wedding ceremonies to become "Best Couple". It features PK leaderboards, limited-time packs, and live weddings.
(Project Goals)
To boost users' willingness to pay and strengthen social engagement. The event aims to become a core pillar for both monetization and user retention on the platform.
Client
xianyu youxi
my role
DESIGNER
date
2023
brand
design system
结婚大作战是常驻活动，为营造浪漫婚礼氛围，主要采用梦幻紫/桃粉色系。另外因为是长线活动，也尝试上线不同季节的版本，降低用户视觉疲劳感。
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Success
Error
Warning
Wedding Wars
#01
#01
#
Live stream
gift
design
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
活动页-榜单
主视觉区
Tab
奖励/转化区
背景层
#02
为降低用户的流失率推出回归福利活动，提高用户对平台的维系感知以增强粘性。 主要投放渠道为：app首页引导三类不同用户进行签到/集卡/送礼 赛道分为个人/房间分别进行积分计算 同时在首页轮播banner位流量投放+直播间厅内悬浮窗滚动榜单进行用户/房间排名
#02
Visual
Showcase
用户召回活动页面-榜单
#
Live stream
gift
design
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
design
boosted
Craft
the Experience
用户召回活动页面-弹窗
#03
#03
Visual
Showcase
开服开屏页
活动开屏页